The Story
How 15 years in enterprise automation led to starting a consultancy for growing companies
The Enterprise Years
Learning Automation at Scale
I spent years building automation solutions at enterprise level - Pfizer's compliance workflows, Sony's media processing pipelines, and content automation systems for major publishers like Immediate Media and Radio Times.
"Enterprise taught me that automation works best when it's invisible - just making people's work easier without them having to think about it."
The Scale-up Reality
Paddle and the Growth Challenge
Working at Paddle opened my eyes to the automation gap. Here was a unicorn company with incredible talent, but people were still manually exporting data, creating reports in Excel, and copying information between systems.
The problem wasn't lack of technology or budget - it was lack of dedicated automation expertise. Everyone was too busy growing the business to systematically eliminate manual work.
"Scale-ups have enterprise automation needs but no dedicated automation team. That's the gap we fill."
The ArcTether Decision
Bringing Enterprise Automation to Growing Companies
After working with dozens of agencies and scale-ups, I kept seeing the same pattern. Amazing companies drowning in manual work because they couldn't afford enterprise consultancy prices or timelines.
So we started ArcTether - a boutique automation consultancy that brings enterprise expertise to growing companies. Same quality automation, scale-up speed, accessible pricing.
Today
Building Our First Case Studies
We're honest about where we are - a fresh consultancy with veteran expertise. We're currently working with our first batch of founding clients to build case studies while delivering the same enterprise-level automation we've always provided.
The advantage for you? You get 15 years of automation expertise while we're still accessible. Enterprise results at scale-up prices, while we build our reputation as an independent consultancy.